The organization G2 Esports has received permission to promote their Valorant Champions Tour capsule at the Counter-Strike 2 championship - IEM Dallas 2024.
Each team participating in the Valorant franchise league has its own capsule, which includes a skin for the Classic, a keychain, and a player card (except for Chinese teams). With each capsule sold, Riot Games shares profits with the organization of the purchased capsule, so the opportunity to reach such a large and different audience at IEM Dallas 2024 can positively impact the sales of their personal Valorant capsule.
During their stage entrance before the G2 Esports grand final, tournament organizers allowed the team to enter under their own track "BUY THE BUNDLE", created as part of the PR campaign for their VCT team capsule.
Can't believe they let us promo our VCT skins at a CS event pic.twitter.com/m8aj6W2F7p
— G2 Esports (@G2esports) June 2, 2024
Can't believe they let us promo our VCT skins at a CS eventG2 Esports
Remember, not only the G2 Esports CS squad is showing incredible results. Their Valorant roster has also made it to the upper bracket final at the VALORANT Champions Tour 2024: Masters Shanghai and has every chance to reach the grand final.
SOURCE: X
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