French video game giant Ubisoft is in trouble again, this time with its own shareholders. Juraj Krupa, CEO of AJ Investments and a minority shareholder in Ubisoft, plans to organize a protest in front of the company's headquarters in Paris. His main accusation is that Ubisoft's management concealed information about potential deals with Microsoft, EA, and other major publishers, which he says are interested in acquiring the French company's franchises.

Management crisis and shareholder demands

Krupa claims that Ubisoft's current management is “terribly mismanaging” the company, lacks a clear vision for development, and cannot effectively adapt to market changes. He demands a “clear recovery plan” that would take into account the falling share price, operational problems, and a series of failed releases that have negatively affected the company's financial performance.

The lack of transparency in decision-making is particularly harshly criticized. Krupa claims that Ubisoft hid the details of cooperation with the Saudi investment fund Savvy Group on the release of DLC for Assassin's Creed Mirage. In addition, he refers to a closed analytical publication by MergerMarket, which claims that Ubisoft has been negotiating with Microsoft, EA and other companies to sell its IP, but these negotiations have not been disclosed to shareholders.

Ubisoft responds

Ubisoft responded to IGN's request and noted that it had already reported on “an analysis of strategic and financial transformation options” in its latest financial report. For this process, an independent committee was created to oversee possible transactions and restructuring. Ubisoft also promised to announce any potential deal if it happens, but did not comment on Krupa's accusations of concealing information.

Protest plans and threat of lawsuits

Krupa said that he plans to gather Ubisoft shareholders who are dissatisfied with the “prolonged stagnation of the stock” and the lack of action by management. The protest is scheduled for May 2025 to “give Ubisoft's management time to make a decision that will actually increase the company's shareholder value.” If no changes are made, AJ Investments is ready to file a lawsuit for misleading investors.

This is not the first time Krupa has called for changes. In September 2024, he already publicly appealed to Ubisoft's board of directors and CEO Yves Guillemot, demanding a change in leadership or a sale of the company due to persistent problems, failed releases, and a collapse in shares.

So far, Ubisoft is trying to calm the market, but shareholder dissatisfaction and rumors of a possible sale of franchises continue to escalate the situation around the company.