In preparation for the upcoming season, the American organization 100 Thieves unveiled its new kit, as announced on its official Twitter page. The Adidas-branded kit will be showcased in the upcoming VCT Americas seasonal tournament.

According to the team's official channel, the new kit is not yet ready, but the organization decided to unveil it ahead of schedule. With the addition of new players to the team, such as Kelden "Boostio" Pupello, the club has begun forming partnerships with well-known brands like Adidas, which regularly sponsor many esports clubs.

The previous season ended disappointingly for 100 Thieves. It began with a setback at VCT 2023: LOCK//IN São Paulo, followed by another defeat in the VCT 2023: Americas League, preventing them from qualifying for the world championship and VCT 2023: Masters Tokyo.

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Ahead of the new season, 100 Thieves made several significant roster changes. Daniel "eeiu" Vucenovic and last year's champion Kelden "Boostio" Pupello joined the club, aiming to strengthen the team's performance in the upcoming season.