During the Xbox Games Showcase on June 8, 2025, Microsoft, in partnership with ASUS, officially announced two new handheld devices — the ROG Xbox Ally and its upgraded version, the ROG Xbox Ally X.

Microsoft and ASUS have teamed up to launch two new Windows-based portable gaming PCs — the ROG Xbox Ally and the more powerful ROG Xbox Ally X — designed to bring a full Xbox experience to handheld gaming. Both devices are scheduled for release later this year, with pricing and pre-order details to be announced at a later date.

ROG Xbox Ally vs. ROG Xbox Ally X Comparison

One of the key features of these devices is a special full-screen Xbox interface that launches immediately upon boot, hiding the classic Windows desktop. This interface provides quick access to games from Xbox libraries, Game Pass, Steam, Epic Games Store, GOG, Battle.net, and other services. Thanks to OS-level optimization, the system uses fewer background processes, reducing RAM usage by approximately 2 GB and lowering standby power consumption by nearly three times.

The new devices are expected to launch during the 2025 holiday season and will be available in over 30 countries, including the U.S., U.K., Japan, Australia, and across Europe and Asia. Both handhelds are poised to claim a significant share of the portable console market.