Red Bull's new high-profile collaboration with the esports team Team Falcons was revealed in Monaco Grand Prix with F1 world champion Max Verstappen as its face. Verstappen was seen sporting a specially designed Team Falcons jersey, signaling the start of a high-profile collaboration.

The buyout was confirmed by Team Falcons on their social media with the statement, "The Falcon has doubled its wings," as a tribute to Red Bull being added to the team's list of partners. The alliance adds to Red Bull's wide esports footprint that includes activations like VALORANT Home Ground and team partnerships like Fnatic, OG Esports, and G2.

Red Bull's commitment to esports is already solid, and Max Verstappen himself is no stranger to the gaming universe. Outside of his dominance of Formula 1, Verstappen drives for Team Redline, one of the most successful sim racing teams globally. He has even appeared in gaming content, including a Fortnite stream with YouTuber Lachlan.

For Falcons Team, the Red Bull sponsorship complements an existing diverse portfolio of NEO Digital Banking, Kudu Saudi Arabia, and more. With new momentum from a $7 million win at the Esports World Cup Club Championship, Falcons continue to rise as a force to be reckoned with in MENA esports.

This partnership is both a marketing pairing and a cultural phenomenon at the nexus of motorsports and gaming — fueled by one of the sport's most familiar competitors.