Vitality showed a new jersey in collaboration with hummel #ALTERNATEJERSEY

The esports organization Team Vitality has presented a new jersey in collaboration with the famous sports brand hummel. The collection called “The Alternate Collection” has already aroused considerable interest among fans. hummel, known for its collections for football clubs since 1923, is working with an esports team for the first time, which makes this collaboration even more significant.

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Showing off the new uniforms

Vitality offered an exclusive opportunity for the first 300 fans to purchase a jersey through the official app to receive special black sleeves. This added to the intrigue around the collection, and fans instantly sold out of the first batches of jerseys. This strategy from Vitality helps to increase fan engagement and create unique content for the esports community.

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Community reaction

Fans are actively discussing the new design on social media. Numerous positive reviews have been posted on Twitter:

• Sayf: “CLEAN 🧼”
• Evan19: “#ALTERNATEJERSEY 🔥”
• SuriPlay: “PER-FECT 🔥🔥”
• Skald: “🔥”

Also, well-known commentators like Mr.Vador41 did not stand aside:

• Mr.Vador41: “INCROYABLE! 😲”

Community assessment

The Alternate Collection has been highly appreciated. The versatile minimalist design, combining black and yellow colors, emphasizes the Vitality style. The collaboration with hummel proved to be successful, combining esports and fashion trends.