The esports giants are joining forces in a multi-year agreement covering DOTA 2, CS2 and innovative co-branding initiatives. PGL announced this on their official X(Twitter) page.
PGL, a leading esports tournament organizer, and Perfect World, a global entertainment giant, have entered into a groundbreaking strategic partnership that will change the face of esports for the next three years. This collaboration spans DOTA 2 and Counter-Strike2 competitions, broadcast production, as well as the exciting prospect of joint branding projects.
The agreement is centered around two of the most popular esports disciplines: DOTA 2 and CS2. Fans can expect a significant increase in the quality and entertainment of tournaments as PGL and Perfect World strive to deliver high-quality events that will captivate audiences around the world.
This partnership creates a "Tournament Collaboration" system that will encourage collaboration in critical areas such as promotion, production and technical support.
PGL will leverage its global reach and experience to produce all Perfect World events in English for the international market (excluding China). This guarantees a high quality viewing experience for a global audience.
Conversely, Perfect World will be responsible for producing PGL events in China specifically targeting the Chinese market. This will leverage Perfect World's deep knowledge of the region to expand PGL's reach and influence in China.
An exciting aspect of this alliance is the exploration of co-branding opportunities. PGL and Perfect World will combine their strengths and brands to develop unique initiatives that will resonate with the gaming community. This opens the door to innovative collaborations and content that reflects the essence of both organizations.
This partnership is a strategic move for both PGL and Perfect World. The collaboration promises seamless delivery of eSports events, enhancing the entertainment experience for fans around the world. With both companies targeting the 2024-2026 seasons, this alliance is poised to evolve dynamically, shaping the competitive gaming landscape with innovative solutions.
SOURCE-X(Тwitter)
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