Roblox has broken the world gaming record for the number of concurrent users, gathering 47.4 million players simultaneously and surpassing Steam's long-standing record. The surge in activity, fueled by the viral "Admin War" between the platform's two biggest hits — Grow a Garden and Steal a Brainrot — marks a new milestone in the history of online gaming.

The record was set on August 23, when Roblox's player count exceeded Steam's previous peak of 41.2 million, established earlier this year. At its peak, Grow a Garden attracted over 22 million concurrent users, while its rival Steal a Brainrot had about 15–20 million. Together, these two games accounted for more than three-quarters of Roblox's total record.

The rivalry was sparked by a friendly competition between the game developers, Jandel and SpyderSammy, who organized a widely publicized "Admin War." Their social media banter and in-game events drew an unprecedented audience, turning the weekend into one of the most significant events in Roblox's nearly 20-year history.

Roblox strategy consultant James Purrell confirmed the data in a LinkedIn post, calling the achievement a testament to the power of user-generated content. "These developers are creating content that keeps 47 million people in the game," he wrote, acknowledging the independent creators who made the record possible.

The achievement occurred despite growing controversies over Roblox's safety standards. More than half of its audience is under 16, and the platform faces lawsuits and government scrutiny, including a recent lawsuit from the state of Louisiana accusing the company of failing to protect children adequately. Roblox has responded with new age verification tools and stricter chat filters, though critics argue it's not enough.

Roblox has grown from a niche sandbox into a global gaming industry giant. Its catalog spans thousands of user-created games, from classic hits like Murder Mystery 2 to viral sensations like Grow a Garden. Analysts note that the new record highlights Roblox's unique position as both a game and a platform — now recognized as the gold standard for online engagement.

Considering that competitors like Fortnite and Minecraft cannot come close to such figures, Roblox's achievement cements its status as the most popular gaming platform of all time — at least for now.