Significant changes have occurred in the world of League of Legends: the team MAD Lions KOI will no longer compete under this name in the LEC. During a live stream by the well-known streamer Ibai, it was officially announced that from 2024, the team will be named "KOI". This announcement stirred up discussions among fans and experts who are already anticipating changes in the esports scene.
This move is interesting as it combines well-known esports brands and raises questions about the future of the team, its roster, and playstyle. KOI has already established itself as an ambitious organization, and this rebranding could significantly impact the team's popularity in the league.
[OFFICIAL] MAD Lions KOI will become "KOI" in the #LEC next year, as announced during Ibai's stream pic.twitter.com/xzcV6nduZv
— Sheep Esports (@Sheep_Esports) October 22, 2024
Background of the Changes
MAD Lions and KOI previously merged for participation in the LEC as part of a joint project. Both teams had strong positions in the esports scene, and the merger strengthened their influence. However, despite the successes, the merger did not go without challenges, and fans of the two brands long debated what the future holds for the team. Now, with the arrival of the 2024 season, it has become clear that KOI will take the primary representation in the LEC.
KOI Strengthens Its Position
This step can be seen as strengthening the influence of the KOI brand, which is actively being promoted in esports circles. Many expect this change to lead to a reorganization within the team and its approach to gameplay in the league.
What This Means for the LEC
The changes in the name and branding could have a significant impact on the esports ecosystem in Europe. Renaming to "KOI" will not only refresh the team's image but may also attract new sponsors and fans. The upcoming LEC season will bring not only a new team but also a fresh approach to the game, making this an important step for the future of the European League of Legends scene.
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